Sony‘s Bad Boys: Ride or Die hopefully will hit $75M or more in its global debut this weekend, in a marketplace that has suffered from not only lackluster product but lack thereof. Broken out, that’s $40M+ in U.S. and Canada and $35M abroad in a 92% footprint.
Presales for the R-rated fourthquel are behind that of the previous pre-Covid threequel, Bad Boys for Life, which hit a franchise-high stateside opening of $62.5M 3-day and $101M worldwide in early 2020. A few weeks ago, domestic projections were at $50M, but that simmered to $40M of late per several sources; Sony is officially calling the U.S. start at $30M+.