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EXCLUSIVE: Judd Apatow has attached to direct and Steven Spielberg has come aboard to produce Cola Wars, the film in development at Sony. Spielberg will produce through his Amblin Entertainment banner.
Deadline revealed back in April that the studio bought the project for $1 million-plus as a pitch, telling the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola. It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic second-place contender (Pepsi) vying for the No. 1 spot (Coca-Cola).

Judd Apatow & Steven Spielberg Join Coke Vs. Pepsi Film ‘Cola Wars’ At Sony
Judd Apatow will direct and Steven Spielberg will produce Cola Wars, a movie about the battle between Coke and Pepsi that is in the works at Sony.
